01
The client
Digital Surge has been helping Australians buy crypto in their own currency since 2017. Their buyers compare exchanges on fees, safety and the coins on offer, and more of that comparing now happens inside AI answers instead of on a page of blue links.
02
The challenge
When someone asked Google or Gemini for the best place to buy crypto in Australia, Digital Surge needed to be part of the answer, not just ranked somewhere below it.
Low visibility in a crowded niche. Crypto is one of the most competitive spaces in search. Big global exchanges held the top spots, so Digital Surge was hard to find in Google and missing from AI answers.
Gaps in entity coverage. The site did not fully cover the entities and topics its target audience searches for, like the coins, fees and safety questions buyers ask, so search engines and AI tools had less reason to connect Digital Surge to those searches.
03
What we did
A clear process, from research to trust. Every step answers one of the two challenges: getting seen in a crowded niche, and covering the entities buyers search for.
Find the real pain points
We started by finding what was actually holding Digital Surge back, in their words and in the data, before touching the site.
Define the ICP and audience
We mapped their ideal customer profile, the real audience behind the searches and its demographics, so every page speaks to people who actually buy.
Structure content for SEO and AEO
Ranking in Google and getting quoted by AI need different structures. We planned content for both: topic depth for search, clear answer blocks and entity coverage for AI.
Technical SEO
We fixed the technical base so Google can crawl, render and index the pages that matter.
On page SEO
Titles, headings, internal links and page copy tuned to the searches and entities their audience uses.
Web development guidelines
SEO rules for how new pages are built, so every launch is search ready and nothing breaks rankings.
Backlink structure and outreach
Good crypto links are hard to earn, so we run monthly outreach on LinkedIn, email and social to win high quality backlinks every month.
YMYL strategy
Crypto is a money niche. We built a YMYL plan so Google and AI tools see the experience, expertise and trust signals they look for before they recommend a brand.
The advanced layer
Beyond basic SEO
Topical map
Every crypto topic and entity mapped, one page per topic.
Semantic briefs
Content planned around entities and questions, not just keywords.
Internal link architecture
Guides feed coin pages, coin pages feed signup.
Query mining
Pages ranking 8 to 20 pushed onto page one.
Prompt tracking
Buyer prompts checked monthly in ChatGPT, Gemini, Perplexity and AI Overviews.
Answer-first blocks
Short, quotable answers AI tools can lift.
Entity and schema
Organization, FAQ and Article schema with consistent brand facts.
AI crawler access
GPTBot, Google-Extended and PerplexityBot can read the site.
Third-party mentions
Named on review sites, forums and news that AI trusts.
Author and trust signals
Expert authors, fact checks and clear trust pages for a YMYL niche.
| Before (Jun 2026) | After (Nov 2026) | |
|---|---|---|
| AI mentions | 24 mentions, AI Visibility 14 | 61 mentions, AI Visibility 18 |
| Gemini | 11 mentions | 23 mentions |
| Google AI Overviews | 4 mentions | 21 mentions |
| ChatGPT | 5 mentions | 9 mentions |
| Google AI Mode | 4 mentions | 8 mentions |
| Organic traffic | 1.5K a month | 3.7K a month |
| Organic keywords | 1.4K | 2.2K |
| Authority and links | Authority Score 31, 1.7K referring domains | Authority Score 31, 1.7K referring domains, 34K backlinks |
| Content visibility | Gaps in the coins, fees and safety topics buyers search | Topic and entity coverage built out across the site |
| HubSpot CRM | Leads not tied to the SEO pages that brought them | Organic leads tracked back to the page and topic in HubSpot |
04
The result
Between June and November 2026, organic traffic grew from 1.5K to 3.7K a month (+147%) and AI mentions went from 24 to 61 across Gemini, Google AI Overviews, ChatGPT and AI Mode. Organic keywords grew from 1.4K to 2.2K, and the AI Visibility score rose from 14 to 18 (Semrush, Australia).
Gemini
23
mentions, up from 11 in June
AI Overviews
21
mentions, up from 4 in June
ChatGPT
9
mentions, up from 5 in June
AI Mode
8
mentions, up from 4 in June
“
We hired him on a marketplace just for technical work. After a call, he worked so fast that we gave him more. He took the pain points we shared and put the real gap data on our table. Then we went into a growth sprint, and when Google hit us with a sudden drop midway, he and his team handled it smoothly.
Our takeaway
Ranking in Google is no longer enough on its own. When buyers ask AI which provider to trust, the brands with clear, quotable pages get named. If your buyers compare options before they buy, our AEO service is built for that, or book a 15 minute call and we will tell you where you stand.